This section is a showcase of Gaia De Rossi’s professional work within the industry field. This provides a general overview of work completed outside of her academic studies, developed through different internships. Each of these small bites is a reflection of her ability in translating strategic thinking into creative outcomes across aspects that span from brand communication to storytelling to visual strategies. Through these very specific experiences, Gaia has gained the refinement needed for her professional practice, applying her strong academic foundation to real-world contexts and deepening her understanding of how ideas can be shaped and take life within this extremely creative and saturated industry.
AUDITION FOR THE LEE STRASBERG THEATER & FILM INSTIUTE
This is Gaia De Rossi's audition tape that she filmed during her time at the Lee Strasberg Theater & Film Institute. In this specific scene, she was asked to portray the character of Lucia, a Sicilian sex worker in the second season of The White Lotus.
This inclusion of Gaia De Rossi’s audition tape allows a glimpse into her background in performance, specifically showcasing her confidence, expressive range, and understanding of the relevance of storytelling in today’s world. These qualities are still extremely applicable to inform her approach to creative communication and brand narrative.
BEHAVING MAGAZINE
During her time at Behaving Magazine, an independent publication that celebrates the beauty and complexity of performing arts, Gaia De Rossi contributed significantly to both the creative and strategic development of this magazine. She managed the Instagram presence of the magazine, refined some of the visual aesthetics of the editorial shoots, and was highly engaged in the outreach to collaborators and stockists. Ultimately, her role also extended to supporting the artistic direction in some of the magazine's content, in such a way as to support the visual identity and cultural resonance of the magazine's brand. Below are linked some of the works Gaia herself did together with the owners of the magazine.
GALLERIA MUCCIACCIA
At Galleria Mucciaccia in Rome, Gaia De Rossi worked on the promotion of the visual communication for the new and upcoming “Tête-àTête” exhibition. Linked is work that Gaia herself did for the Gallery; she specifically focused on managing the aspects of the gallery’s Instagram presence, capturing and curating photographs to highlight the featured artworks and engage with many potential collectors. Alongside the content creation, she supported the behind-the-scenes of the organization that went into the exhibition opening and contributed significantly to sales efforts by connecting with collectors and promoting key pieces, blending strategic communication with refined artistic sensibility.
